AI in the Arctic – MEC 2025

MEC (former NBE) is an informal and friendly conference, which participants attend to exchange ideas and information dealing with media education, educational use of ICTs and learning environments. MEC is organized by the Media Education Hub at the University of Lapland.

MEC is organized every second year and MEC 2025 will be the eleventh media education conference. The previous conferences:

• MEC 2023, Media Education Meets Wilderness, Salla
• MEC 2021, Media Education Conference in Autumn Colors, Rovaniemi
• MEC 2019, Media Education Conference on the Top, Salla
• MEC 2017, Under the Northern Lights, Rovaniemi (in connection with the FERA Conference on Education)
• MEC 2015, In the Light of the Midnight Sun, Sallatunturi, Salla
• NBE 2013, Media Education in No Man’s Land, Pyhätunturi
• NBE 2011, The Social Media in the Middle of Nowhere, Sallatunturi, Salla
NBE 2009, Rovaniemi (in connection with the ISATT 2009 Conference)
• NBE 2007, The Power of Media in Education, Rovaniemi
• NBE 2005, Rovaniemi


In 2025 MEC will be back in Rovaniemi. Conference dates are 3 – 5 November 2025.
The theme of the conference is “AI in the Arctic”.

Welcome to join MEC 2025!


Keynote speakers

Dr. Song Yanjie: Generative AI-Powered Immersive Learning: Shaping the Future of Education
Professor, Associate Director, The Education University of Hong Kong

Marcelo Milrad: Artificial Intelligence in Education: A Historical Journey and the Transformative Power of Generative AI
Professor, Linnaeus University, Sweden

Päivi Häkkinen: Redefining Computer-Supported Collaborative Learning at the Age of AI
Professor (Educational Technology), University of Jyväskylä, Finland


Important dates and deadlines

First announcement 28 April 2025
Call for papers 6 June 2025
Registration opens 6 June 2025
Deadline for MEC 2025 abstracts 1 September 2025
Notification sent to authors by 15 September 2025
Deadline for early-bird registration 22 September 2025
MEC 2025 Conference 3 – 5 November 2025


For additional information about the conference, please contact:

We thank most sincerely the following organizations for their support for the conference:

  • EERA-logo
  • FERA:n logo
  • Kansallinen audiovisuaalinen instituutti-logo
  • SAMK-logo
  • Rovaniemen kaupungin logo